Who we work with
- Pre-seed to Series A founders preparing for institutional capital
- Startups navigating market positioning or growth pivots
- International founders entering the UK/EU capital environment
- Businesses whose commercial clarity materially affects valuation
Advisory Areas
Before you raise capital, investors will ask:
is the market structurally defensible?
Does growth logic withstand scrutiny?
Are assumptions backed by bottom-up validation?
Is the narrative aligned with commerical reality?
We surface and resolve these questions before investors do.
Venture Strategy
Market structure validation
Revenue model refinement
Competitive positioning
Scenario planning
Fudraising Readiness
Investor narrative architecture
Risk identification & mitigation framing
Capital-stage alignment
Pre-diligence preparation
Strategic Advisory
Founder-level decision support
GTM/ market entry consulting
Board & investor communication architecture
Background
Transaction-grade commercial discipline applied to early-stage ventures.
- Formerly at Bain & Company
- 11+ comercial due diligence engagements for global private equity clients
- Advised 25+ founders and executives across consumer, technology and life sciences
- Clients progressed to Seed, Series A and Series B
Our Projects
Representative engagements spanning venture strategy, fundraising readiness, and commercial stress-testing across technology, consumer, and life sciences sectors.
UK B2B SaaS Platform
Pre-series A Commercial Validation
Bottom-up market reconstruction and revenue stress-testing ahead of institutional capital raise.
Deep-Tech/ Life Sciences
Commercialisation Strategy for Seed Funding
Structured revenue pathway modelling and investor narrative architecture for university spin-out preparing for seed capital.
Consumer Lux
Growth Capital Positioning for UK PE
Bottom-up market reconstruction and revenue stress-testing ahead of institutional capital raise.
Cross-Boarder Expansion
UK Market Entry & Capital Alignment
Competitive landscape mapping and capital narrative translation for international founder entering UK/EU market.
Engagement Model
Engagements are designed around inflection points — fundraising, market expansion, or strategic repositioning — where commercial discipline and capital readiness must align. We operate selectively and work directly with decision-makers.
Selective Mandates
We take on a limited number of projects.
We focus on projects where:
Capital readiness materially affects valuation
Market positioning decisions are non-trivial
Founders are preparing for institutional scrutiny
Direct Founder Collaboration
Engagements are founder-facing.
We do not operate as a delegated deck-production or outsourced strategy function.
Proejct is conducted directly with decision-makers.
Structured Engagements
We operate through focused, mandate-based engagements.
4–12 week focused strategy sprints OR
Ongoing retained advisory
with devlierables including:
Defined commercial questions
Structured output (strategic memo, deck architecture, decision framework)
High-Conviction Advisory
We provide:
Commercial risk assessment
Scenario testing
Analytical validation
We do not provide generic startup advice.