Who we work with
- Pre-seed to Series A founders preparing for institutional capital
- Startups navigating market positioning or growth pivots
- International founders entering the UK/EU capital environment
- Businesses whose commercial clarity materially affects valuation
Advisory Areas
Before you raise capital, investors will ask:
is the market structurally defensible?
Does growth logic withstand scrutiny?
Are assumptions backed by bottom-up validation?
Is the narrative aligned with commerical reality?
We surface and resolve these questions before investors do.
We work with founders at the moments when the way investors evaluate a business fundamentally changes. Our advisory combines three engagement modes — from focused fundraising preparation to deeper strategic analysis — applied across the key stages of venture growth.
Explore how they come together across the venture lifecycle:
Fudraising Readiness
Focused preparation for upcoming fundraising processes and investor communications.
Venture Strategy
Analytical work that pressure-tests the commercial foundations investors ultimately evaluate.
Strategic Advisory
Ongoing strategic support for founders navigating decisions across stages of growth.
Background
Transaction-grade commercial discipline applied to early-stage ventures.
- Formerly at Bain & Company
- 11+ comercial due diligence engagements for global private equity clients
- Advised 25+ founders and executives across consumer, technology and life sciences
- Clients progressed to Seed, Series A and Series B
Our Projects
Representative engagements spanning venture strategy, fundraising readiness, and commercial stress-testing across technology, consumer, and life sciences sectors.
UK B2B SaaS Platform
Pre-series A Commercial Validation
Bottom-up market reconstruction and revenue stress-testing ahead of institutional capital raise.
Deep-Tech/ Life Sciences
Commercialisation Strategy for Seed Funding
Structured revenue pathway modelling and investor narrative architecture for university spin-out preparing for seed capital.
Consumer Lux
Growth Capital Positioning for UK PE
Bottom-up market reconstruction and revenue stress-testing ahead of institutional capital raise.
Cross-Boarder Expansion
UK Market Entry & Capital Alignment
Competitive landscape mapping and capital narrative translation for international founder entering UK/EU market.
How We Work
Engagements are designed around inflection points — fundraising, market expansion, or strategic repositioning — where commercial discipline and capital readiness must align. We operate selectively and work directly with decision-makers.
Selective Mandates
We take on a limited number of projects.
We focus on projects where:
Capital readiness materially affects valuation
Market positioning decisions are non-trivial
Founders are preparing for institutional scrutiny
Direct Founder Collaboration
Engagements are founder-facing.
We do not operate as a delegated deck-production or outsourced strategy function.
Proejct is conducted directly with decision-makers.
Structured Engagements
We operate through focused, mandate-based engagements.
4–12 week focused strategy sprints OR
Ongoing retained advisory
with devlierables including:
Defined commercial questions
Structured output (strategic memo, deck architecture, decision framework)
High-Conviction Advisory
We provide:
Commercial risk assessment
Scenario testing
Analytical validation
We do not provide generic startup advice.