Who we work with
- Pre-seed to Series A founders preparing for institutional capital
- Startups navigating market positioning or growth pivots
- International founders entering the UK/EU capital environment
- Businesses whose commercial clarity materially affects valuation
Advisory Areas
Before you raise capital, investors will ask:
is the market structurally defensible?
Does growth logic withstand scrutiny?
Are assumptions backed by bottom-up validation?
Is the narrative aligned with commerical reality?
We surface and resolve these questions before investors do.
Venture Strategy
Market structure validation
Revenue model refinement
Competitive positioning
Scenario planning
Fudraising Readiness
Investor narrative architecture
Risk identification & mitigation framing
Capital-stage alignment
Pre-diligence preparation
Strategic Advisory
Founder-level decision support
GTM/ market entry consulting
Board & investor communication architecture
Background
Transaction-grade commercial discipline applied to early-stage ventures.
- Formerly at Bain & Company
- 11+ comercial due diligence engagements for global private equity clients
- Advised 25+ founders and executives across consumer, technology and life sciences
- Clients progressed to Seed, Series A and Series B
Our Projects
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Pre-series A Commercial Validation
UK B2B SaaS Platform
Founder preparing for Series A raise following mixed investor feedback on market defensibility and revenue scalability.
4-week commercial validation sprint to strengthen investment case.
Engagement Model
We operate as a strategic partner during inflection points.
We take on a limited number of projects annually, typically where:
Capital readiness materially affects valuation
Market positioning decisions are non-trivial
Founders are preparing for institutional scrutiny
Selective Mandates
Engagements are founder-facing.
We do not operate as a delegated deck-production or outsourced strategy function.
Proejct is conducted directly with decision-makers.
Direct Founder Collaboration
Structured Engagements
Projects typically run:
4–8 week focused strategy sprints OR
Ongoing retained advisory during capital raises or strategic transitions.
Devlierables include:
Defined commercial questions
Structured output (strategic memo, deck architecture, decision framework)
High-Conviction Advisory
We provide:
Commercial risk assessment
Scenario testing
Analytical validation
We do not provide generic startup advice.